An iron-rich fuel that's built for pure satisfaction in every bowl.

This is a species-appropriate, high meat content dog food made with high-quality beef, gently cooked and frozen (in the UK) for ultimate freshness and nutrition.

Grain Free. Naturally gentle. Perfect for dogs who love a lean, novel-protein diet.

No fillers, no preservatives, no artificial colours or flavours.

Freshly frozen to lock in the vital nutrients and natural moisture that are often lost in high-heat processing.

Proudly made in the UK, using high-quality beef.

 

SHIPPING INFORMATION

To keep your dog's fresh frozen food in the best condition, these recipes will be shipped Monday-Thursday. Orders after 3pm on Thursdays will be shipped the following Monday.

 

FEEDING GUIDELINES

• Adult (12 months+): 2-3% body weight per day
• Puppy (3-12 months): 4-6% body weight per day

 

OUR RECIPE

Animal Ingredients (All of UK origin) - 80% 

Beef Heart 25%, Beef Kidney 20%, Beef Lung 20%, Beef Liver 15%

Fruit/Veggie/Superfood Blend - 20%

Carrot 5%, Sweet Potato 3%, Chia Seed 3%, Broccoli 2%, Apple 1%, Blackcurrant 1%, Spinach & Kelp 1%, Whole Egg Powder 1%, Pumpkin Powder 1%, Mineral Mix 1%, Algae Oil 0.2%

Natural, Nutritional Additives

Chicory, DL-methionine, Mannan-oligosaccharides, Inulin, Glucosamine, Chondroitin Sulphate, Yucca Schidigera, Natural Antioxidant (Rosemary & Tocopherol Extracts), Selenium Yeast, Thyme, Carnitine, Cranberry, Dandelion Root, Marigold Yellow, Ginger, Turmeric, Zinc Chelate of Lysine & Glutamic acid 40mg/kg, Iron Chelate of Lysine & Glutamic Acid 32mg/kg, Manganese Chelate of Lysine & Glutamic Acid 4mg/kg, Copper Chelate of Lysine & Glutamic Acid 3.2mg/kg, Calcium Iodate Anhydrous 0.6mg/kg, Vitamin A (as retinal acetate) 7,200IU/kg, Vitamin D3 (as cholocalciferol) 600IU/kg, Vitamin E (as all-rac-alpha-tocopherol acetate) 140mg/kg

Analytical Constituents

Protein (min) 17%, Fat (min) 7%, Ash* (max) 3%, Fibre (max) 0.77%, Moisture (max) 70%
133kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

This food is for active and working dogs and therefore is VAT free.

To learn more about our verified 95% rating on All About Dog Food, click HERE.